Integrated Marketing Lead

About BIT:

BIT (formerly Matrixport) is a global digital asset financial services and infrastructure group. Headquartered in Singapore and founded in 2019, BIT bridges traditional finance and digital assets through governance-driven financial services and technology.

The firm manages over US$7 billion in assets and facilitates more than US$7 billion in monthly trading volume. BIT offers services including custody, trading, asset and wealth management, liquidity and financing solutions, and tokenised real-world assets (RWA), serving institutional and professional investors globally.

BIT Group entities maintain a licensed and regulated footprint across Singapore, Hong Kong, Switzerland, the United Kingdom, the United States and Bhutan.

For more information, visit www.bit.com

Why Join Us:

At BIT, we tackle complex problems as a team. We encourage openness and promote transparency, respect, and inclusivity. Every team member is valued and has a voice that can be heard. We are always in search of intellectually curious and entrepreneurial individuals who are keen on making an impact in the crypto ecosystem and in building a better product for the next one billion users.

About the Role:

The Integrated Marketing Lead will drive full-funnel integrated marketing strategies and multi-channel campaign executions across BIT Group and BIT Brokerage. Sitting at the intersection of brand building and performance growth, this senior leader is responsible for scaling the brokerage fintech app and strengthening the group's market authority. The role directly shapes the complete user lifecycle—blending high-impact brand awareness with full-funnel conversion mechanics across app download, onboarding, KYC completion, first-time deposit (FTD), and sustained trading retention. By orchestrating cross-functional marketing hubs (Brand Partnerships, Social Media, PR, SEO, Content, and Creative) alongside product growth and data teams, this leader ensures cohesive brand storytelling while optimizing acquisition efficiency (CAC) and long-term customer lifetime value (LTV).

Job Responsibilities:

• Integrated Brand & Growth Strategy: Formulate and execute full-funnel integrated marketing campaigns that balance macro brand awareness and credibility with measurable fintech app performance goals across BIT Group and BIT Brokerage.
• Conversion Funnel Optimization: Partner directly with Product Managers, Data/Analytics, and Business Partners (PM/BP) to analyze app drop-off points, design conversion rate optimization (CRO) initiatives, and deploy targeted promotional mechanisms to drive key milestones (App Install KYC Verification First-Time Deposit Active Trading).
• Cross-Hub Orchestration: Lead end-to-end campaign alignment across specialized brand marketing functions, including Brand Partnerships (Events & Collaterals), Social Media, PR, SEO, Content Hub, and Creative Hub, ensuring unified narrative hooks and multi-channel synchronization.
• Go-To-Market (GTM) Leadership: Architect GTM launches for major brokerage product rollouts, new asset classes, trading tool upgrades, and corporate milestones to maximize both market buzz and funded account activations.
• Team Leadership & Mentorship: Directly manage, guide, and develop the Integrated Marketing Manager and campaign contributors, instilling operational excellence, creative quality, and rigorous performance accountability.
• Commercial & Budget Governance: Oversee multi-channel campaign budgets, optimize blended Customer Acquisition Cost (CAC) against trader Lifetime Value (LTV), and establish performance dashboards that track conversion attribution across paid, owned, and earned channels.
• Brand Integrity & Regulatory Compliance: Ensure all creative assets, campaign positioning, and promotional mechanics adhere strictly to internal brand standards as well as financial and regulatory compliance frameworks.

Job Requirements:

• Total Experience: 8–12+ years of progressive marketing experience, with at least 5+ years in a senior leadership or campaign strategy role within Fintech, Online Brokerages, Digital Banking, or Crypto/Trading platforms.
• Dual Brand & Performance Track Record: Demonstrated success leading major brand-building campaigns while directly influencing downstream app conversion metrics (KYC completion rates, deposit acceleration, and trading volume retention).
• App Funnel Expertise: Practical background working on mobile app growth ecosystems, including deep familiarity with attribution platforms (MMP like AppsFlyer or Adjust), product analytics (Mixpanel or Amplitude), and in-app conversion mechanics.
• Cross-Functional Leadership: Proven experience managing matrixed, multi-disciplinary creative and marketing teams (PR, Social, Content, Design) while aligning with product, engineering, and legal timelines.
• Executive Stakeholder Management: Track record of reporting to and partnering with C-suite executives, product heads, business partners (PM/BP), and external agency networks.
• Budget Oversight: Direct accountability for managing substantial multi-million-dollar marketing budgets and demonstrating clear commercial ROI.

Soft Skills:

• Strategic Vision & Commercial Acumen: Balances high-concept storytelling and brand integrity with an uncompromising focus on commercial outcomes and conversion efficiency.
• Influential Leadership & Alignment: Skilled at translating complex financial products into compelling narratives that unite creative teams, technical product managers, and compliance officers around shared objectives.
• Adaptability & Resilience: Highly agile in navigating rapid shifts in financial markets, competitive trading dynamics, and evolving global regulatory landscapes.
• Decisiveness Under Ambiguity: Confident in synthesizing incomplete data, testing growth hypotheses, and making decisive calls in fast-paced operational settings.
• Mentorship & Team Empowerment: Fosters a culture of high ownership, psychological safety, and continuous professional growth for junior and mid-level team members.

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