Campaign Manager (User Acquisition)

About BIT:

BIT (formerly Matrixport) is a global digital asset financial services and infrastructure group. Headquartered in Singapore and founded in 2019, BIT bridges traditional finance and digital assets through governance-driven financial services and technology.

The firm manages over US$7 billion in assets and facilitates more than US$7 billion in monthly trading volume. BIT offers services including custody, trading, asset and wealth management, liquidity and financing solutions, and tokenised real-world assets (RWA), serving institutional and professional investors globally.

BIT Group entities maintain a licensed and regulated footprint across Singapore, Hong Kong, Switzerland, the United Kingdom, the United States and Bhutan.

For more information, visit www.bit.com

Why Join Us:

At BIT, we tackle complex problems as a team. We encourage openness and promote transparency, respect, and inclusivity. Every team member is valued and has a voice that can be heard. We are always in search of intellectually curious and entrepreneurial individuals who are keen on making an impact in the crypto ecosystem and in building a better product for the next one billion users.

About the Role:

We are looking for a data-driven Campaign Manager to lead and execute new user acquisition campaigns across our crypto, US stocks, and wealth management products. You will own the full campaign lifecycle from strategy and execution to optimisation and reporting, with a clear focus on driving measurable user growth.

Job Responsibilities:

1. Plan, execute, and optimise new user acquisition campaigns across digital channels including paid media, email, push notifications, and in-app campaigns
2. Develop and manage campaign calendars aligned with product launches, market events, and seasonal opportunities
3. Work closely with the product, growth, and content teams to develop compelling campaign creatives and landing pages
4. Track and analyse campaign performance metrics including CPA, CVR, FTD, and KYC completion rates
5. Run A/B tests on creatives, messaging, audiences, and channels to continuously improve campaign effectiveness
6. Monitor market trends and competitor campaigns to identify new acquisition opportunities
7. Prepare regular campaign performance reports and present insights and recommendations to stakeholders

Job Requirements:

1. 3+ years of experience in campaign management, growth marketing, or user acquisition
2. Proven track record of running successful new user acquisition campaigns with measurable results
3. Hands-on experience with digital marketing tools and campaign platforms
4. Strong analytical skills, comfortable working with data to optimise campaigns
5. Experience in fintech, crypto, brokerage, or trading platforms preferred
6. Good communication skills and ability to work cross-functionally in a fast-paced environment
7. Proficiency in English; Mandarin is a plus given regional scope

Preferred:

1. Experience with CRM tools, push notification platforms, or marketing automation
2. Familiarity with crypto or financial products and user behaviour
3. Experience working on both web and app acquisition campaigns

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