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Backpack
Backpack
4 open roles on Maneki

Senior Brand & Visual Designer

Senioron site
LOCATION
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POSTED
1mo ago
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Job description

The Design team at Backpack is responsible for how the world experiences our brand — externally and inside the product.

As a Senior Brand & Visual Designer, you'll define one clear, confident visual language across every touchpoint and raise the craft of the details that separate a product people use from a product people trust.

You'll work closely with Product Design, Marketing, and Engineering to bring a cohesive identity to life across everything we ship.

Why you'll love it here

You'll join a small, passionate team that sweats the details and genuinely cares about craft.

You'll have real creative ownership — the freedom to define a visual identity from a clean slate and see it ship across a product used by people around the world. We're building at the intersection of crypto and great design, the canvas is wide open, and you'll be surrounded by people who hold a high bar and push each other to clear it.

What you'll be doing (ie. job duties)

  • Define and own a cohesive visual style across marketing, social, and brand touchpoints.
  • Carry that consistency into the product — illustration, iconography, imagery, and the visual details that shape how the product feels.
  • Replace placeholder and low-craft assets with original, high-quality work that reflects who we are.
  • Build a reusable visual toolkit — illustration system, brand guidelines, and templates — the whole team can work from.
  • Partner with product design to keep brand and product visually in sync as both evolve.

    • What we look for in you (ie. job requirements)

  • 5+ years of professional brand and/or visual design experience, with a standout portfolio across digital surfaces.
  • Excellent illustration skills and a distinctive, original aesthetic — not generic or off-the- shelf.
  • Proven experience defining or evolving a brand identity and keeping it consistent at scale.
  • A sharp eye for detail and the discipline to apply a visual system rigorously.
  • Comfort working fluidly across both marketing and in-product contexts.

    • Nice to haves

  • Motion or animation skills.
  • Experience in fintech, crypto, or other fast-moving consumer tech brands.

    • What we offer

  • Work from anywhere — fully remote, no fixed location, organise your day around your life.
  • Join a genuinely diverse, international team with people from all over the world.
  • Competitive compensation, benchmarked to top crypto and tech companies.
  • Equity, so you share in what you help build.
  • Annual performance bonus.
  • Annual learning and development budget to grow your craft — courses, conferences, and tools.

    • If you light up at the chance to shape how a brand looks and feels — and you love getting the small details just right — this is for you. You'll have the freedom and the trust to do your best work, alongside a warm, talented team that takes craft seriously and has a great time building together.

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    What this role requires

    6 MUST-HAVES · EXTRACTED FROM THE POSTING
    5+ YEARS
    • •5+ years professional brand and/or visual design experience
    • •Standout portfolio across digital surfaces
    • •Excellent illustration skills with distinctive, original aesthetic
    • •Proven experience defining or evolving brand identity at scale
    • •Sharp eye for detail and discipline to apply visual system rigorously
    • •Ability to work across marketing and in-product contexts
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