Product Marketing Lead - World ID

About the Company:

Tools for Humanity (TFH) designs and builds technology behind World. World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. The TFH and World tech stacks make this possible: the Orb verifies real, unique people, World ID proves it privately, and World App puts these capabilities, and more, in people’s hands. Together, they add a human layer to an AI-driven internet.

World is already running at a global scale. More than 17 million people across 160 countries have verified with World ID, and more new Orb verifications take place each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.

Founded in 2019, TFH has more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.

TFH and World have been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our collective progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100. Learn more about the newest product launches from our Liftoff event.

About the role

We are looking for a passionate and skilled Product Marketing Lead who will be instrumental in driving the adoption of World ID. This role is key in shaping the narrative around World ID, educating key stakeholders, and developing resources that will enable users, developers, and partners to understand and leverage the product effectively.

In this role, you will:

• Drive Product positioning, key messages and in-product communication :

  • Partner with Product, Design, and Engineering to shape how World ID’s value, trust model, and differentiation are communicated within the product experience, not just through external marketing.

  • Collaborate with Product, Engineering, Comms, and Design to craft cohesive narratives around new features, integrations, and ecosystem milestones.

  • Lead in-app copy, UX messaging, and developer-facing SDK language across onboarding, consent, verification, and integration flows to ensure clarity, education, and consistency.

  • Collaborate cross-functionally with Legal, Privacy, Policy, Comms, and PR to ensure product messaging is compliant, aligned with external narratives, and embedded early in product requirements and design.

• Educate users, partners and developers:

  • Build and execute marketing strategies to communicate the value and potential of World ID to a global audience, including end-users, developers (Web2 and Web3), and key opinion leaders (KOLs).

  • Lead the GTM strategy and activities needed for strategic events and product launches; establishing launch stakeholder collaboration process, workback and timelines.

  • Develop clear, engaging educational content (web pages, videos, articles, guides, webinars) to help users and developers understand the benefits and integration possibilities of World ID.

  • Create materials for technical and non-technical audiences to ensure a clear understanding of World ID’s use cases and how it works in practice.

• Build product and partnership collateral:

  • Write and edit long and short-form content that communicates product value to key World ID audiences, particularly supporting the creation of priority sales and partner enablement materials.

  • Collaborate with product, partnerships, and developer relations teams to create product documentation, case studies, and whitepapers that showcase the benefits of integrating World ID into applications and platforms.

  • Develop targeted collateral that speaks to the unique needs of Web2 and Web3 developers, business leaders, and partner segments, showcasing World ID’s value in identity verification, decentralized applications, and cross-industry use cases..

  • Craft marketing assets (decks, brochures, presentations) to support sales, partnership, and developer advocacy efforts; manage the product marketing content calendar, ensuring a steady cadence of new assets and educational materials, updates to existing content, etc

• Engage and grow the developer and partner ecosystem:

  • Help build relationships with developers, KOLs, and key ecosystem partners by developing tailored marketing campaigns, co-branded content, and partnership strategies.

  • Work with the partnerships team to identify and nurture strategic alliances that drive the adoption of World ID across multiple industries and developer communities.

  • Attend and represent World at industry conferences, developer meetups, and online forums to evangelize the potential of World ID.

• Market research and strategy:

  • Conduct market research to identify key trends, competitor activities, and customer pain points within identity verification, decentralized finance (DeFi), and digital identity ecosystems.

  • Collaborate closely with product managers to influence product roadmaps and product narratives based on market insights and developer feedback.

  • Develop and manage go-to-market strategies for new features and World ID improvements.

You might thrive in this role if you have:

• Experience:

  • 5+ years of product marketing or related experience, ideally within blockchain, decentralized technologies, or digital identity solutions.

  • Strong understanding of Web2 and Web3 ecosystems, with the ability to communicate technical concepts to a wide range of audiences.

  • Experience working with developers and partners, building marketing collateral for developer engagement and partnerships.

• Skills:

  • Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives and educational materials.

  • Proficiency in creating engaging marketing assets, such as case studies, pitch decks, blog posts, and technical documentation.

  • A collaborative mindset and ability to work cross-functionally with product, engineering, and partnerships teams.

  • Familiarity with Web3 technologies (blockchain, decentralized apps) and traditional Web2 systems is a plus.

• Passion:

  • A deep passion for decentralized technologies and the future of digital identity.

  • A desire to contribute to World’s mission of accelerating humans in the age of AI.

Pay transparency statement (for CA and NY based roles):

The reasonably estimated salary for this role at TFH ranges from $238,000 - $280,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!