Performance Marketing Manager, Paid Social
Job description
About Binance.US:
Binance.US is a licensed and regulated U.S. cryptocurrency exchange where users can buy, trade, hold, and earn digital assets. Recognized as a top U.S. crypto platform by Forbes (Best Crypto Exchanges of 2026) and Business Insider (Best Crypto Exchanges of 2025), Binance.US leads the industry with its low fees, advanced trading engine, strong security and reliability, and robust compliance framework. Learn more at www.binance.us. All roles supporting Binance.US are employed via BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc.
About This Role:
The Performance Marketing Manager, Paid Social is part of the Marketing team and reports to the User Acquisition & Mobile Growth Director. As a Performance Marketing Manager, Paid Social, you will own the execution and daily optimization of paid acquisition campaigns with a primary focus on Meta Ads to drive efficient customer acquisition and business growth.
You will partner closely with Product Marketing, Analytics, Product, Creative, Data, and Compliance teams to build scalable, data-driven paid social acquisition channels that maximize return on advertising spend while supporting Binance.US's growth objectives. While Meta will be your primary area of ownership, you will also manage and optimize campaigns across TikTok, Reddit, Snapchat, and other emerging paid social platforms.
Core Responsibilities:
Own the strategy, execution, optimization, and scaling of Meta Ads campaigns across Facebook and Instagram.
Manage paid acquisition campaigns across TikTok, Reddit, Snapchat, and other paid social platforms to diversify and scale customer acquisition.
Proactively and swiftly fix tracking issues in collaboration with the Engineering Department.
Monitor, analyze, and optimize campaign performance against key KPIs including First Time Deposits (FTDs), CAC, CPA, ROAS, LTV and conversion rate.
Develop and execute ongoing A/B tests across audiences, creatives, placements, bidding strategies, campaign structures, and landing page experiences to continuously improve performance.
Partner closely with Creative teams to develop high-performing ad creatives and establish a structured creative testing roadmap.
Build ad-hoc dashboards (autonomously and in collaboration with the BI Department) and provide actionable reporting and insights using AppsFlyer, Google Analytics, and Tableau.
Manage paid social budgets responsibly while maximizing growth, efficiency, and return on advertising spend.
Partner with Product, Design, BI, Engineering, and Compliance teams to improve conversion funnels, attribution, and campaign measurement.
Stay current on Meta platform updates, privacy regulations, attribution methodologies, creative best practices, and emerging paid social trends.
Build strong relationships with Meta and other platform representatives.
Preferred Skills/Experience:
Required:
5+ years of hands-on performance marketing experience, with significant ownership of paid social acquisition channels.
Experience managing six- or seven-figure monthly advertising budgets and track record of successfully scaling hypergrowth products.
Deep expertise in managing Meta Ads, with a strong track record and the ability to resolve technical (tracking) issues.
Expertise in AppsFlyer (or an equivalent MMP) and strong knowledge of mobile app marketing.
Strongly Preferred:
Experience managing TikTok Ads, Reddit Ads, and Snapchat Ads.
Strong analytical skills with experience interpreting campaign performance data and making data-driven optimization decisions.
Experience with Google Analytics 4, Google Tag Manager, Tableau, or similar analytics and business intelligence tools.
Strong understanding of attribution models, incrementality testing, conversion tracking, SKAdNetwork, privacy frameworks, and mobile measurement.
Experience collaborating with Creative teams to develop performance-driven creative strategies and testing frameworks.
Experience working in regulated industries such as fintech, payments, crypto, or financial services is highly preferred.
Experience with Google Ads, Apple Search Ads, or other paid acquisition channels is a plus.
Meta Certified Digital Marketing Associate or Meta Media Buying Professional certifications are preferred.
Bachelor's degree in Marketing, Business, Analytics, or a related field.
Salary:
The starting pay range for this role will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change.
Our Mission:
At Binance.US, our mission is to create a more inclusive financial system through Web3 technologies. As a U.S. regulated crypto platform, we’re committed to earning trust through compliance and empowering people to do more with their money, bringing financial freedom within reach for all.
Our Values:
Our values shape how we work, make decisions, and support our users every day:
Act with Integrity: We do what’s right, even when no one is watching.
Be Collaborative: We work together with respect and transparency to achieve shared goals.
Customers First: We listen to, advocate for, and prioritize our users in every decision we make.
Do the Work: We take ownership, follow through, and deliver results that move the mission forward.
Embrace Change: We stay adaptable and curious, thriving in a fast moving industry.
Our Benefits:
We believe in supporting our people with flexibility, balance, and opportunities to grow. One of the ways we demonstrate this commitment is through our benefit offerings.
Time & Family: Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave.
Well-Being: Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits.
Remote-First Culture: Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires.
Professional & Financial Growth: Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match.
BAM Management US Holdings Inc. and BAM Management Canada Holdings Inc. are Equal Opportunity Employers and comply with all applicable federal, state, and local fair employment practice laws. Our mission is to give our customers access to a broad array of digital assets, and we thrive because of the diverse and inclusive team that we are building. We do not discriminate against qualified employees, applicants, or any other covered persons because of race, color, religion, creed, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, veteran status, physical disability, mental disability, medical condition, military status, or any other applicable legally protected characteristic.
Depending on your location, data privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.
We comply with Federal Transparency in Coverage regulations by providing a link to machine readable files related to the health plans offered to our employees. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data including negotiated service rates, and out-of-network allowed amounts between health plans and healthcare providers.