Paid Media Manager
Required skills
Job description
About BIT:
BIT (formerly Matrixport) is a global digital asset financial services and infrastructure group. Headquartered in Singapore and founded in 2019, BIT bridges traditional finance and digital assets through governance-driven financial services and technology.
The firm manages over US$7 billion in assets and facilitates more than US$7 billion in monthly trading volume. BIT offers services including custody, trading, asset and wealth management, liquidity and financing solutions, and tokenised real-world assets (RWA), serving institutional and professional investors globally.
BIT Group entities maintain a licensed and regulated footprint across Singapore, Hong Kong, Switzerland, the United Kingdom, the United States and Bhutan.
For more information, visit www.bit.com
Why Join Us:
At BIT, we tackle complex problems as a team. We encourage openness and promote transparency, respect, and inclusivity. Every team member is valued and has a voice that can be heard. We are always in search of intellectually curious and entrepreneurial individuals who are keen on making an impact in the crypto ecosystem and in building a better product for the next one billion users.
Job Responsibilities:
- Plan, execute, and optimize paid media campaigns across Google Ads, Meta, X (Twitter), TikTok, and other relevant platforms to drive user acquisition and app installs
- Manage and allocate multi-million dollar monthly ad budgets efficiently across channels to maximize ROI and minimize CPA
- Develop and execute go-to-market strategies for new product launches and market expansion across APAC and global markets
- Conduct A/B testing on creatives, audiences, landing pages, and bidding strategies to continuously improve campaign performance
- Set up and manage mobile measurement and attribution tools (AppsFlyer, GA4) to track full-funnel performance from click to conversion
- Collaborate with content, design, and product teams to develop high-performing ad creatives and landing pages
- Monitor, analyze, and report on key performance metrics (CTR, CPA, ROAS, FTD, KYC completion) and provide optimization recommendations
- Stay updated on platform algorithm changes, industry trends, and emerging paid media channels
Job Requirements:
- 3+ years of experience in paid media, performance marketing, or digital acquisition
- Hands-on experience managing Google Ads, Meta Ads, and X Ads campaigns independently
- Proficient in attribution and analytics tools such as AppsFlyer, GA4, and PowerBI
- Strong analytical and data-driven mindset with ability to interpret campaign data and make optimization decisions
- Experience managing large ad budgets across multiple markets simultaneously
- Good understanding of conversion funnels, KYC flows, and user acquisition metrics
- Strong communication skills and ability to collaborate cross-functionally
Preferred:
- Experience in crypto, fintech, online brokerage, or trading platforms
- Experience with programmatic advertising and affiliate marketing
- Familiarity with Web3 ecosystem and crypto user behaviour
- Experience with ASO/ASA for mobile app growth
- Bilingual in English and Chinese is a plus
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