Senior Growth Director

About BIT:

BIT (formerly Matrixport) is a global digital asset financial services and infrastructure group. Headquartered in Singapore and founded in 2019, BIT bridges traditional finance and digital assets through governance-driven financial services and technology.

The firm manages over US$7 billion in assets and facilitates more than US$7 billion in monthly trading volume. BIT offers services including custody, trading, asset and wealth management, liquidity and financing solutions, and tokenised real-world assets (RWA), serving institutional and professional investors globally.

BIT Group entities maintain a licensed and regulated footprint across Singapore, Hong Kong, Switzerland, the United Kingdom, the United States and Bhutan.

For more information, visit www.bit.com

Why Join Us:

At BIT, we tackle complex problems as a team. We encourage openness and promote transparency, respect, and inclusivity. Every team member is valued and has a voice that can be heard. We are always in search of intellectually curious and entrepreneurial individuals who are keen on making an impact in the crypto ecosystem and in building a better product for the next one billion users.

Job Responsibilities:

• Define and execute a global user growth strategy with a focus on priority markets
• Drive scaled acquisition across paid media, SEO/SEM, affiliate channels, and KOL partnerships
• Continuously optimize Customer Acquisition Cost (CAC) and channel efficiency to improve overall ROI
• Align marketing objectives directly with core business metrics (AUM, trading volume, deposit size, etc.)
• Work closely with product, trading, and sales teams to ensure marketing initiatives translate into measurable business outcomes
• Build a marketing revenue attribution model to clearly quantify each channel's contribution to business growth
• Own overall performance marketing strategy, budget allocation, and ROI optimization
• Manage and continuously optimize the full conversion funnel: Registration → Deposit → Trading → Retention
• Establish A/B testing and iteration frameworks to systematically improve conversion rates at every stage
• Lead Go-to-Market (GTM) strategy for new products and features, coordinating cross-functional resources to ensure successful execution
• Translate complex financial and crypto product capabilities into clear, compelling user value propositions
• Support growth initiatives across both retail and institutional client business lines
• Build a full user lifecycle management framework covering acquisition, activation, retention, and re-engagement
• Develop CRM and marketing automation capabilities (EDM, push notifications, user segmentation, etc.)
• Drive improvements in user engagement and Lifetime Value (LTV)
• Lead the build-out of marketing data infrastructure, including attribution models, dashboards, and event tracking
• Drive MarTech tooling and automation, working closely with data and engineering teams
• Leverage data capabilities to inform growth decisions and evolve from experience-driven to model-driven decision-making

Job Requirements:

• Extensive experience in marketing or growth, with a proven track record of building scalable growth systems
• Background in fintech, crypto, trading platforms, or internet growth roles preferred
• Demonstrated, quantifiable success in driving large-scale user growth and revenue impact
• Strong growth mindset with deep expertise in performance marketing and user growth methodologies
• Data-driven with solid analytical skills and a strong sense of attribution thinking
• Highly execution-oriented, with the ability to deliver results in a fast-paced, rapidly evolving environment
• Fluency in both English and Chinese
• Results-oriented with a strong sense of ownership and business acumen
• Exceptional cross-functional collaboration and stakeholder influence skills
• Experience managing global or multi-regional teams

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